Creative Direction: Red Paper Heart
Agency: Analog Folk
My role: Art Direction, Design
Red Paper Heart was approached by Analog Folk to create a running experience for Clif. We created an installation that allows users to run through their running mantras.
The user was given a tablet to write down their running mantra (ie. ice cream). Our app would analyze their handwriting and generate a custom scenario they could run through on a hacked dance dance revolution mat. Things like speed of stroke would dictate the topography, closed letters formed lakes and a few other things defined how much vegetation, day/night, environment, etc.
All images property of Red Paper Heart.
Posters of mantras were
handed out to the runners after they had finished running through it
A few of the background designs for each scenario. These were then used to generate skyboxes and imported to the 3D graphics app.
A study of variations in altitude
and vegetation generated by
the handwriting analysis
Some of the assets I designed to populate the environments. The type of vegetation, quantity and density of it were also defined by the handwriting data.