clif.png

Mantra Maker

Illustration

 

Mantra Maker

Creative Direction: Red Paper Heart
Agency: Analog Folk
Client: Clif
My role: Art Direction, Design

 

Red Paper Heart was approached by Analog Folk to create a running experience for Clif. We created an installation that allows users to run through their running mantras.

The user was given a tablet to write down their running mantra (ie. ice cream). Our app would analyze their handwriting and generate a custom scenario they could run through on a hacked dance dance revolution mat. Things like speed of stroke would dictate the topography, closed letters formed lakes and a few other things defined how much vegetation, day/night, environment, etc.

All images property of Red Paper Heart.

green-scene.jpg
04_green-world-textures.jpg
01_desert-scene.jpg
01_snowynight-scene.jpg
02_snowynight-scene-birdview.jpg
 
 
 

Output

Posters of mantras were
handed out to the runners after they had finished running through it

loveyourmom-768x1024.jpg
pizza-768x1024.jpg
sun-768x1024.jpg
chase-768x1024.jpg
badass-768x1024 (1).jpg
runlikeabeauty-768x1024.jpg
 
 

Skybox

A few of the background designs for each scenario. These were then used to generate skyboxes and imported to the 3D graphics app.

sky-spring.jpg
sky-snowynight.jpg
sky-desert.jpg
 
 
 

Variables

A study of variations in altitude
and vegetation generated by
the handwriting analysis

elevation03.jpg
elevation06.jpg
vegetation03.jpg
vegetation04.jpg
 
 

Assets

Some of the assets I designed to populate the environments. The type of vegetation, quantity and density of it were also defined by the handwriting data.

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